Intenção de compras- Dia dos Namorados 2023

A pesquisa de intenção de compras no Dia dos Namorados mostra as principais tendências de consumo no período. Alguns dados apurados:

Gasto médio
Período de compras
Fatores que influenciam a escolha do local de compra
Produtos mais procurados

A pesquisa foi realizada com 2.100 pessoas, entre os dias 03 e 15 de maio de 2023, nas cidades de Blumenau, Chapecó, Criciúma, Florianópolis, Itajaí, Joinville e Lages.

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